JCDecaux

JCDecaux is the UK’s largest Out-of-Home advertising company, engaging consumers anywhere from airports to a TV advert. They effectively use different media to reach multiple target audiences. One of their offices in London is somewhere I would always pass unaware of what or how big this company actually is.

The company was founded in 1964 in Lyon, France by Jean-Claude Decaux and over the years has expanded massively in several countries. Its headquarters is located in Neuilly-sur-Seine, a suburb of Paris, France.

It currently operates in 70 countries and 165 airports, across 5 continents - 77.9% of JCDecaux’s annual revenue comes from abroad.

www.jcdecaux.co.uk/

TRUMP WORRIES

The backlash Trump got against him in America is also widely present in Europe. In their recent cover, the German weekly news magazine portrays the U.S. president elect as a menace due to their worries about unity. In this type of propaganda poster the title beneath translates to "it's the end of the world (as we know it)."

European Union worried about Trump presidency article

SIGN FROM MEXICO (P)

Bathroom sign from Cancun, Mexico I took while on my trip there. This appealed to me because of the humour it features with the image and play on the type with the 'o' as a toilet seat. This gives insight into different cultures perception and willingness to play on things that can normally be seen as repetitive and boring.

TRIBECA FILM FESTIVAL

Created by J. Walter Thompson, these posters effectively capture New York City from using its architecture of the most iconic sites. Shown are some of the posters made for Tribeca Film Enterprises dba Tribeca Film Festival. The Project Name: Tribeca Film Festival 15th Anniversary campaign and Tribeca ReActor.

With his poster the background/setting of it captures New York amazingly however the lamp behind the 'C' I would of removed.

Tribeca Film Festival 15th Anniversary campaign and Tribeca ReActor

J. Walter Thompson

https://www.jwt.com/

J. Walter Thompson is an international marketing communications advertising agency headquartered in New York. It expanded to more than 200 offices in over 90 countries becoming the first American agency to expand internationally with the opening of J. Walter Thompson London in 1899 and from there such as in Egypt, South Africa and Asia. It was also the first agency to provide a wide range of advertising services to clients, including, copy, layout, package design, trademark development and rudimentary market research.

In 1864 J. Walter Thompson traces its origins to the Carlton & Smith agency where founder William James Carlton started selling advertising space in religious magazines.

In 1868, Carlton hired Thompson as a bookkeeper who eventually went on to find that soliciting and sales were much more profitable so he became a very effective salesman for the small company.

In 1877, Thompson bought the agency for only $500 and renamed it J. Walter Thompson Company.

Notable clients have included: Air Canada, Intel, Johnson & Johnson, Kellogg’s, Macy’s, Nestlé, Nokia/Microsoft Mobile, Nike, Rolex, Royal Caribbean, Tim Hortons, Toys R Us, Volvo Cars.

https://www.jwt.com/worldwide/work

ANONYMOUS

This JR street art piece featured on the pedestrianised Flatiron Plaza next to Madison Square Park in New York, photographed from a helicopter for a full view. The pedestrians walking over it are not even aware of it, the size of it and the many distractions around the busy city leaves people so unaware of their surroundings.

Elmar, Flatiron Plaza, New York, 2015

JR : “This was a project on anonymous immigrants who arrive every day in New York. All day long, people walked on this pasting without realising what it was – it was over 50 metres (160 feet) long. It was only when I photographed it from a helicopter and the image was published on the cover of The New York Times Magazine, that people noticed it; then the focus flipped – the guy in the photo, Elmar, a recent immigrant from Azerbaijan, was in the spotlight, and the pedestrians walking over it became the shadows.”

360° BOOK

A twist on a pop-up book, illustrated by Yusuke Oono, looking at both art and architecture in this 360° book which allows the reader to get a panoramic, 3D view of Mt. Fuji.

Primarily an architect but also plays in fields including product design and art installation, Yusuke Oono first submitted the idea of a palm-sized book that opens up 360° back in 2012 - something that had not been seen before.

Despite set backs for it to be put to market, working with other companies help to produce it for sale.

The 360° book has two stories available: Mount Fuji and Snow White!