'M'

The 'M' is the city of Manchester's brand logo and part of its identity. The colours represent the essence and diversity of the city and the individuals within it, expressing the city as a truly exciting place. The people, original style and modern make Manchester what it is.

It is used for national and international communications, when partners are promoting themselves jointly under a 'Manchester' banner. This shows how the city has mass amounts of worldwide and nationwide connections that they work strongly together with.

OLD SCHOOL TRAVEL POSTERS

Comparing old style advertising with new advertising, the world has come a far way. You can grasp some history from the times the posters were made. The images show the old style uses more block typography and illustration along with more of a straight forward direct message. Today, in the time of digital and social media, we see more TV ads showing what they think people want to see of the places and it's all about being competitive so having cheapest price for it.

Really showing its age, this poster was part of a collect in the early part of the 20th century when the countries official name was Dutch East Indies (countries included now within Southeast Asia such as Indonesia) and under Dutch colonial regime.

Formally, when 'Russia' was the USSR, which dissolved in 1991, this ad shows parts of history and just how the USSR was known for hunting back then - this would have attracted many as it was more common

https://www.buzzfeed.com/samjparker/travel-posters-old-ads?utm_term=.kjjDANl0w#.bhK7p0NWQ

PATTERNS IN MANCHESTER

Patterns can be found anywhere from stones on the floor, creating a patterned path... 

 

... to wall tiles in the MMA.

Even the architecture has a distinct pattern in them - the windows, engravings and colours - all from the past when they were built with unity in mind. The designs of buildings, old and new, keeping the distinct features give Manchester part of its identity.

The honeycomb pattern behind the busy bee found all around Manchester is considered the symbol for the town and represents its industrial past. As well as spotting the Manchester bee around town there was a sign that was repetitive, 'Post no Bills'. This phrase generally means don't put any signs up here and cities like Manchester including New York have them all over.

 

Prints, graphic designs and posters - this one in particular shows a distinctive geometric pattern from a street poster.

CREATIVE MINTS

Illustration & Digital Art

Artwork from one man, Mike, design studio Creative Mints. Creative Mints are a boutique human-centred design agency from Prague, specializing in branding, ui and illustration.

The website showcases many types of design works Creative Mints have done, including characters, games, graphic design, ui (user interface design) and web. All process shots of their sketches and various concepts are displayed giving you a real understanding of just sketches to real life product.

Some of his 'character' work:

Dwunn - Concept art and character design

 I'm more drawn to some of his 'graphic design' work:

"Edge" Playing Cards

LIBRARY

ARCHITECTURE

The stunning white and gold themed architecture caught my eye immediately. The images depicts Admont Abbey Library in Austria - the largest monastery library in the world.

 

The 70m library was built in 1776 by architect Joesph Hueber with sculptures made by sculptor Josef Stammel. The ceiling features frescoes, wooden sculptures and gold busts showing the stages of human knowledge with light coming through 48 windows.

The library collection involves some 200,00 volumes, more than 1,400 treasured manuscripts (earliest from the 8th century) and 530 incunabula (early printed books before 1500).

AUDI

Audi's 'Speed Isn't Everything' advert shows a slow motion shot of an orange Audi in a dimly lit underground car park; spinning in a perfect circle at the end to make up one of Audi's interlinked rings logo.

This tv advert caught my attention every time it was played, however the ad has been banned now because of one complaint. The video is designed to show speed isn't everything, Audi Sport's technology shows control. The difference between this and all other car adverts that don't really focus that much on the car, whereas Audi have spotlighted their car and nothing else around.

Creative agency Bartle Bogle Hegarty Creative team Ian Heartfield, Vinny Olimpio Client Sarah Cox Production company Rogue Productions Director Mark Jenkinson

Read more at http://www.campaignlive.co.uk/article/thinkboxes-awards-tv-ad-creativity-shortlist-may-june/1402293#sU13CyrQGp3IWFhP.99

You can watch the AD here:

https://www.youtube.com/watch?v=9Yzffwe2Nzo

REBRANDING

Visual Identity

Old logo

The popular food delivery company Deliveroo has re-imagined their logo from a kangaroo with a food bag everyone identified with to a different, more minimal, design people now should get familiar with.

Along with many other brands that are redesigning their logo Deliveroo revealed their new logo and visual identity created by Design Studio - the same agency that rebranded Airbnb and Premier League.

Other redesigns of logos

This new symbol for their logo is now featured on their app, website and also inspired the design of colourful jackets and jerseys for riders.

The whole process from picking Design Studio for branding where they went the extra mile in understanding the brand first. They became riders and did service shifts to get a feel for what Deliveroo really meant. Design Studio then carried out a full semiotic analysis, looking at what the logo meant in other cultures and countries. The kangaroo was a firm part of their identity now that people identified with.

New logo

https://www.creativereview.co.uk/deliveroorebrand/