Thursday, 20 October 2016

RECYCLE

The Newspaper that becomes a plant.


In Japan, one of the most famous daily newspapers there invented a one hundred percent sustainable newspaper, invented by the publisher of the famous Japanese daily, The Mainichi Shimbunsha. Called the 'Green Newspaper', it is not the first sustainable initiative by the Japanese daily.


The idea was conceived by Dentsu Inc, one of Japan’s largest advertising agencies. By a mixture of recycled paper, water and small flowers or herb seeds when torn it into small pieces, planted and watered within a few weeks it will have made plants and flowers; although recycled paper is not a brand new thing.
 

The eco-friendly newspaper has had a huge success, a circulation of over four million copies a day across the country and revenues of about eighty million yen, equivalent to over $700,000. The initiative has also involved schools in order to raise children’s awareness on environmental issues and teach them the importance of recycling.




Wednesday, 19 October 2016

ADS BY DRONE


In Mexico City, Uber is doing huge business that they feel comfortable enough to put ads on drones and have them taunt drivers that are stuck in traffic; as if being in a traffic jam weren't annoying enough.
This first attracted me because of the humour involved with it, but as a driver I can see both, positive and negatives, the sides of this ad strategy. Uber's idea for the use of drones is something not thought of before and is ideal for addressing their target audience.
This ad stunt for UberPOOL fly drones carrying signs saying things like "Driving by yourself?" and "This is why you can never see the volcanoes."
The whole point is to guilt the reader into taking an over but that won't get you anywhere fast, if anything, you might even be waiting a little bit longer. This is part of their expansion strategy / 'world domination'.






http://www.adweek.com/adfreak/uber-putting-ads-drones-and-having-them-taunt-drivers-stuck-traffic-174136

Tuesday, 18 October 2016

'M'


The 'M' is the city of Manchester's brand logo and part of its identity. The colours represent the essence and diversity of the city and the individuals within it, expressing the city as a truly exciting place. The people, original style and modern make Manchester what it is.
It is used for national and international communications, when partners are promoting themselves jointly under a 'Manchester' banner. This shows how the city has mass amounts of worldwide and nationwide connections that they work strongly together with.


Sunday, 16 October 2016

OLD SCHOOL TRAVEL POSTERS

Comparing old style advertising with new advertising, the world has come a far way. You can grasp some history from the times the posters were made. The images show the old style uses more block typography and illustration along with more of a straight forward direct message. Today, in the time of digital and social media, we see more TV ads showing what they think people want to see of the places and it's all about being competitive so having cheapest price for it.


Really showing its age, this poster was part of a collect in the early part of the 20th century when the countries official name was Dutch East Indies (countries included now within Southeast Asia such as Indonesia) and under Dutch colonial regime.


Formally, when 'Russia' was the USSR, which dissolved in 1991, this ad shows parts of history and just how the USSR was known for hunting back then - this would have attracted many as it was more common







https://www.buzzfeed.com/samjparker/travel-posters-old-ads?utm_term=.kjjDANl0w#.bhK7p0NWQ

Friday, 14 October 2016

PATTERNS IN MANCHESTER

Patterns can be found anywhere from stones on the floor, creating a patterned path... 

 
... to wall tiles in the MMA.


Even the architecture has a distinct pattern in them - the windows, engravings and colours - all from the past when they were built with unity in mind. The designs of buildings, old and new, keeping the distinct features give Manchester part of its identity.



The honeycomb pattern behind the busy bee found all around Manchester is considered the symbol for the town and represents its industrial past. As well as spotting the Manchester bee around town there was a sign that was repetitive, 'Post no Bills'. This phrase generally means don't put any signs up here and cities like Manchester including New York have them all over.

 

Prints, graphic designs and posters - this one in particular shows a distinctive geometric pattern from a street poster.


Wednesday, 12 October 2016

CREATIVE MINTS

Illustration & Digital Art


Artwork from one man, Mike, design studio Creative Mints. Creative Mints are a boutique human-centred design agency from Prague, specializing in branding, ui and illustration.

The website showcases many types of design works Creative Mints have done, including characters, games, graphic design, ui (user interface design) and web. All process shots of their sketches and various concepts are displayed giving you a real understanding of just sketches to real life product.

Some of his 'character' work:

Dwunn - Concept art and character design



 I'm more drawn to some of his 'graphic design' work:

"Edge" Playing Cards



Saturday, 8 October 2016

LIBRARY

ARCHITECTURE

The stunning white and gold themed architecture caught my eye immediately. The images depicts Admont Abbey Library in Austria - the largest monastery library in the world.

 

The 70m library was built in 1776 by architect Joesph Hueber with sculptures made by sculptor Josef Stammel. The ceiling features frescoes, wooden sculptures and gold busts showing the stages of human knowledge with light coming through 48 windows.
The library collection involves some 200,00 volumes, more than 1,400 treasured manuscripts (earliest from the 8th century) and 530 incunabula (early printed books before 1500).