JCDecaux

JCDecaux is the UK’s largest Out-of-Home advertising company, engaging consumers anywhere from airports to a TV advert. They effectively use different media to reach multiple target audiences. One of their offices in London is somewhere I would always pass unaware of what or how big this company actually is.

The company was founded in 1964 in Lyon, France by Jean-Claude Decaux and over the years has expanded massively in several countries. Its headquarters is located in Neuilly-sur-Seine, a suburb of Paris, France.

It currently operates in 70 countries and 165 airports, across 5 continents - 77.9% of JCDecaux’s annual revenue comes from abroad.

www.jcdecaux.co.uk/

TRUMP WORRIES

The backlash Trump got against him in America is also widely present in Europe. In their recent cover, the German weekly news magazine portrays the U.S. president elect as a menace due to their worries about unity. In this type of propaganda poster the title beneath translates to "it's the end of the world (as we know it)."

European Union worried about Trump presidency article

SIGN FROM MEXICO (P)

Bathroom sign from Cancun, Mexico I took while on my trip there. This appealed to me because of the humour it features with the image and play on the type with the 'o' as a toilet seat. This gives insight into different cultures perception and willingness to play on things that can normally be seen as repetitive and boring.

TRIBECA FILM FESTIVAL

Created by J. Walter Thompson, these posters effectively capture New York City from using its architecture of the most iconic sites. Shown are some of the posters made for Tribeca Film Enterprises dba Tribeca Film Festival. The Project Name: Tribeca Film Festival 15th Anniversary campaign and Tribeca ReActor.

With his poster the background/setting of it captures New York amazingly however the lamp behind the 'C' I would of removed.

Tribeca Film Festival 15th Anniversary campaign and Tribeca ReActor

J. Walter Thompson

https://www.jwt.com/

J. Walter Thompson is an international marketing communications advertising agency headquartered in New York. It expanded to more than 200 offices in over 90 countries becoming the first American agency to expand internationally with the opening of J. Walter Thompson London in 1899 and from there such as in Egypt, South Africa and Asia. It was also the first agency to provide a wide range of advertising services to clients, including, copy, layout, package design, trademark development and rudimentary market research.

In 1864 J. Walter Thompson traces its origins to the Carlton & Smith agency where founder William James Carlton started selling advertising space in religious magazines.

In 1868, Carlton hired Thompson as a bookkeeper who eventually went on to find that soliciting and sales were much more profitable so he became a very effective salesman for the small company.

In 1877, Thompson bought the agency for only $500 and renamed it J. Walter Thompson Company.

Notable clients have included: Air Canada, Intel, Johnson & Johnson, Kellogg’s, Macy’s, Nestlé, Nokia/Microsoft Mobile, Nike, Rolex, Royal Caribbean, Tim Hortons, Toys R Us, Volvo Cars.

https://www.jwt.com/worldwide/work