Wednesday 2 November 2016

J. Walter Thompson

https://www.jwt.com/

J. Walter Thompson is an international marketing communications advertising agency headquartered in New York. It expanded to more than 200 offices in over 90 countries becoming the first American agency to expand internationally with the opening of J. Walter Thompson London in 1899 and from there such as in Egypt, South Africa and Asia. It was also the first agency to provide a wide range of advertising services to clients, including, copy, layout, package design, trademark development and rudimentary market research.
In 1864 J. Walter Thompson traces its origins to the Carlton & Smith agency where founder William James Carlton started selling advertising space in religious magazines.
In 1868, Carlton hired Thompson as a bookkeeper who eventually went on to find that soliciting and sales were much more profitable so he became a very effective salesman for the small company.
In 1877, Thompson bought the agency for only $500 and renamed it J. Walter Thompson Company.
Notable clients have included: Air Canada, Intel, Johnson & Johnson, Kellogg’s, Macy’s, NestlĂ©, Nokia/Microsoft Mobile, Nike, Rolex, Royal Caribbean, Tim Hortons, Toys R Us, Volvo Cars.

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