Retail Design
Stores now are becoming less physically uncertain to go into with the growing popularity of online shopping. This goes for any high street store to even the more high end stores. However, with the more luxury market certain people still expect a more personal experience, especially when paying a four or five figure sum. The higher end stores still need to create an exciting experience to entice customers in.
One brand that took a creative approach to retail is Dover Street Market (London). In 2004 the London outlet, spread over six floors, combines curated collections of luxury fashion with changing installations and displays from emerging and established artists. Every six months the stores changes up completely with new products, installations and layout. For the store's 10th birthday they introduced a Nike Lab and Louis Vuitton's first pop-up.
This gives shoppers not just a place to shop, but also be inspired by what's around them. This approach has expanded in different stores, all over the world. This is now a massive concept we see in the stores increasingly and up until 2004 in was a totally new idea.
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