In Mexico City, Uber is doing huge business that they feel comfortable enough to put ads on drones and have them taunt drivers that are stuck in traffic; as if being in a traffic jam weren't annoying enough.
This first attracted me because of the humour involved with it, but as a driver I can see both, positive and negatives, the sides of this ad strategy. Uber's idea for the use of drones is something not thought of before and is ideal for addressing their target audience.
This ad stunt for UberPOOL fly drones carrying signs saying things like "Driving by yourself?" and "This is why you can never see the volcanoes."
The whole point is to guilt the reader into taking an over but that won't get you anywhere fast, if anything, you might even be waiting a little bit longer. This is part of their expansion strategy / 'world domination'.
http://www.adweek.com/adfreak/uber-putting-ads-drones-and-having-them-taunt-drivers-stuck-traffic-174136
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