Audi's 'Speed Isn't Everything' advert shows a slow motion shot of an orange Audi in a dimly lit underground car park; spinning in a perfect circle at the end to make up one of Audi's interlinked rings logo.
This tv advert caught my attention every time it was played, however the ad has been banned now because of one complaint. The video is designed to show speed isn't everything, Audi Sport's technology shows control. The difference between this and all other car adverts that don't really focus that much on the car, whereas Audi have spotlighted their car and nothing else around.
Creative agency Bartle Bogle Hegarty Creative team Ian Heartfield, Vinny Olimpio Client Sarah Cox Production company Rogue Productions Director Mark Jenkinson
Read more at http://www.campaignlive.co.uk/article/thinkboxes-awards-tv-ad-creativity-shortlist-may-june/1402293#sU13CyrQGp3IWFhP.99
You can watch the AD here:
https://www.youtube.com/watch?v=9Yzffwe2Nzo
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