Visual Identity
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| Old logo |
The popular food delivery company Deliveroo has re-imagined their logo from a kangaroo with a food bag everyone identified with to a different, more minimal, design people now should get familiar with.
Along with many other brands that are redesigning their logo Deliveroo revealed their new logo and visual identity created by Design Studio - the same agency that rebranded Airbnb and Premier League.
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| Other redesigns of logos |
This new symbol for their logo is now featured on their app, website and also inspired the design of colourful jackets and jerseys for riders.
The whole process from picking Design Studio for branding where they went the extra mile in understanding the brand first. They became riders and did service shifts to get a feel for what Deliveroo really meant. Design Studio then carried out a full semiotic analysis, looking at what the logo meant in other cultures and countries. The kangaroo was a firm part of their identity now that people identified with.
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| New logo |
https://www.creativereview.co.uk/deliveroorebrand/
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